From a personal point of view, Adèle and Jamie Basheer have always aimed to build a soulful business that has a positive impact on the community.
Making a difference is very important to the pair.
Intrinsic's focus for the future is to collaborate with licensing partners around the world to create an array of inspiring products that add joy to people's lives.
"We love to touch people's hearts, create joy and inspire those around us. I believe within each of us is the capacity to express love, to show compassion, share a magic moment and make a difference. When you open your heart you add light to the world," says Adèle.
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